Toru Sugimoto

Background

About Toru Sugimoto

Toru Sugimoto, General Manager, Petient Engagement Department | Patient SNS MiiLike, Buzzreach Inc. SNSQAQA Experienced in Marketing Research Business Development and specializing in Pharmaceutical, Healthcare, and Digital Marketing, with a background working on clinical trials and digital marketing strategies in Contract Research Organizations and Marketing Research Agencies based in Tokyo, Japan. Toru is a Patient Insight business development specialist who specializes in the healthcare and Pharmaceutical industry, and he has particular interest in Clinical Development and Disease Awareness Communication during this era of “Patient Centricity”. His areas of expertise include clinical development, medical affairs, research & development and commercial excellence. He has been in the Digital Marketing Research industry for over 15 years supporting digital marketing and consumer insight by applying new Marketing Research methodologies on FMCG, Pharmaceuticals, Consumer Goods and Digital Marketing platforms. Toru is an expert in research design and management, especially by utilizing digital platforms such as tag based technologies, Marketing Research Online Communities, and online panels.