Toshio Sengen

Background

About Toshio Sengen

For about 30 years, I have been engaged in wide range of Marketing activities within IT industry, including Field Marketing (demand generation though Digital campaign, Seminar, Event, ABM, Executive event and so on), Corporate communication, Branding, PR, Product promotion, Advertisement, Social and Digital Marketing, Solution Marketing, and Channel Marketing, and so on. I have deep and wide understanding and experience of BtoB Sales and Marketing. I made special achievements in the planning of marketing strategy, leading demand generation campaigns (event, digital) aligned with the local Sales/SE team and HQ team, optimization of marketing plan aligned with Sales and the related team, deployment and optimization of the lead management process with the stakeholders, and branding activities. I have received multiple company awards including twice of President Award. Today, I am Head of Japan Marketing, at NetApp Japan, managing the whole marketing plan, Field Marketing, Digital Marketing, Branding, Channel Marketing, and so on.