Tracey Bowden
Principal Consultant Marketing & Promotions at Tribeca Marketing Group
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Advertising Services
Company size
11 to 50
Contact information
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t•••••••@tmgoh.com
Phone
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Background
About Tracey Bowden
Since January 2019, I have operated a solo consultancy working primarily with client Premier Boxing Champions (PBC). PBC broadcasts the most highly anticipated bouts on Showtime, Fox, FS1, and Fox Deportes and my role is to drive Pay-Per-View sales by executing high-impact radio marketing and promotional campaigns. My background is quite diverse and spans numerous industries, including professional boxing, premium television, Pay-Per-View (PPV), retail, and hospitality. As VP of Media Services for Urban Communications, I orchestrated the marketing and promotional efforts behind PPV’s all-time highest-grossing events as well as HBO’s legendary programming (The Sopranos, Entourage, Sex and the City, Game of Thrones, etc.). Regardless of the client or industry, I am incredibly proud of my ability to maximize budgets and produce a minimum of 3-4X ROI by overdelivering on all platforms (personality engagement, social promotions, live events). Because I am so focused on the bottom-line, I consider all financial implications and work to reverse engineer the intended outcome when developing my strategies. By asking all of the most essential questions and tapping into my years of experience, I am able to have a tremendous impact on business growth and can stretch our marketing dollars as far as possible. → Areas of Expertise: Marketing & Promotions Strategy / Radio Promotions / Talent/Client Management / Personality Engagement / Integrated Marketing / Influencer Marketing / Media Advertising / Live Events Management / Social Media Strategy /$1M+ Budget Management
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