Tracey Johnston

Background

About Tracey Johnston

I am a communications professional with 20+ years of experience in the for-purpose and not-for-profit sectors, driven by a strong commitment to education, equity, fairness and social justice. My work is founded in these values and the knowledge that effective communication can create lasting, positive change.A proactive and versatile communications leader, I bring a diverse skill set that spans high-level strategy development, team leadership and hands-on execution. From shaping organisational branding and communications, to driving impactful digital campaigns, I thrive at the intersection of big-picture vision and practical delivery.In 2025, I completed a certification in AI in Marketing enabling me to develop and integrate AI-driven strategies into marketing activities. In particular, my focus was on leveraging AI tools to personalise email content, optimise campaign performance and targeting for increased engagement.My core strengths include:* Strategic Leadership – Leading teams, driving cross-functional collaboration and developing communication strategies.* Team Development & Mentorship – Supervising, coaching and empowering staff to grow in their roles and expertise and deliver results.* End-to-end Project Management – Overseeing communications projects from ideation, planning through execution, ensuring clear objectives and measurable outcomes.* Digital Content Platforms & Analytical Expertise – Proficient with Google Analytics (GA4), Canva, Adobe Suite, Campaign Monitor, Survey Monkey, Sharepoint and more.* Website & UX Management – Extensive experience with website design, construction, content management, SEO, and analytics on a variety of platforms including Drupal, WordPress and CraftCMS.* Social Media & Campaigns – Developing and executing strategies that resonate with audiences and drive engagement and behaviour change on X (twitter), LinkedIn, Facebook, Campaign Monitor.* Stakeholder Relations – Managing relationships with internal and external stakeholders, and overseeing supplier and contractor partnerships.* Media Relations – Building proactive media strategies to enhance visibility and support organisational goals.* Brand Development & Management – Leading brand creation, refresh, and implementation to maintain a strong organisational identity.* Event Promotion & Digital Marketing – Driving engagement through effective event marketing and promotion.