Traci Rogers

Background

About Traci Rogers

As a seasoned Creative Director and Art Director with over a decade of experience, I've dedicated my career to modernizing legacy brands and interrupting the status quo. My work matters because I breathe life into brands, generating revenue, and making them relevant to younger audiences. I've honed my skills in brand management, creative operations leadership, and creative direction. Over the years, I've managed creative teams, overseen disruptive campaigns, and driven double-digit growth in digital marketing KPIs. I've directed photography, videography, and social media projects, managing budgets ranging from $50k to $500k. I've also mentored and coached designers, making them the best in the field. My multi-tasking, time management, and relationship-building skills have been invaluable in my journey. Looking ahead, my goal is to continue reshaping brands, connecting with diverse audiences, and driving business growth. I'm passionate about fostering creativity, streamlining processes, and exceeding expectations. Let's collaborate to make your brand the next success story in my portfolio. Art Direction & Creative Leadership (in-store, digital, print, video & social media) KEY SKILLS & COMPETENCIES – - Creative COE Operations Leadership - Team Development - Coaching & Mentoring - Vendor Management - Art Direction- Rebranding - Photography - Videography - Social Media - Digital & Print - E-commerce - Email and SMS - Influencer Content - Social Media Campaigns - Conceptual Copywriting