Tracie P.

Background

About Tracie P.

I’m a senior leader with over 15 years of experience building and leading GTM systems and broader Business Technology organizations across Sales, Marketing, Revenue Operations, Finance, HR, and Legal.I’ve built and led GTM systems at scale, owning the strategy, architecture, and delivery of CRM, CPQ, marketing technology, and revenue lifecycle platforms that support large, global sales organizations. My focus is on building durable systems that improve seller productivity, increase revenue visibility, and scale reliably as the business grows.In addition to GTM, I’ve owned enterprise-wide Business Technology, leading teams responsible for core internal platforms beyond revenue systems. I’ve partnered closely with executive leadership to define technology strategy, operating models, and investment priorities across the company, ensuring systems are stable, secure, and aligned with business outcomes.More recently, I’ve focused on applying platform-native AI and automation within GTM systems to simplify workflows and improve data quality and execution.Across roles at companies like DoorDash, Yelp, and Dolby, I’ve led complex systems transformations, rebuilding fragmented tools into cohesive, data-driven platforms. I’m known for establishing intentional prioritization, aligning executive stakeholders, and delivering technology foundations that continue to perform well long after the transformation itself.Core Strengths• Go-To-Market (GTM) Systems Strategy• Salesforce Platform Leadership (CRM, CPQ, Revenue Lifecycle)• Revenue Operations & Seller Productivity Enablement• Enterprise Business Technology Leadership• Finance, HR, Legal, and Core Enterprise Systems• Platform-Native AI & Intelligent Automation• Workflow Simplification & Data Quality Improvement• System Architecture, Scalability, and Reliability• Executive Stakeholder Partnership & Prioritization• Global Team Leadership & Operating Model Design