Tracy Bradley

Background

About Tracy Bradley

Honest, human-sounding copy naturally converts. Tricks, jargon and "salesey" copy don't sell. Why? Because they don't connect with people emotionally. They don't make people feel anything, except annoyed. Copy that talks to people using their own words to describe their challenges, needs and desires? It EARNS an audience. It EARNS email subscriptions. It EARNS sales. Why? Because it DOES connect with people emotionally. And emotions, more than anything else, drive buying decisions. So how do you get there? How do you write a sales page, a product page, or an email campaign that has your prospects nodding along as they read, thinking "yes, yes, this is me", and deciding to buy from you over your competition? You have to really, truly want to help them. And to really, truly help them, you have to really, truly GET them. You have to understand who they are: what drives them; what excites them; what they value. You have to understand what they're facing: their challenges; their pain; their hot-button issues. What's more, you have to understand who YOU are, as a person and as a business: what drives you; what excites you; what you value. Why you do what you do. How you do what you do. And where your drive, your values, your why and your how intersect with their drives, their challenges, their values, their pain? That's where you connect. Copy written from that point of connection is copy that becomes an asset to your business - a vital sales tool that puts money in your pocket over and over again. Now, there's way more to talk about here: where your prospects are in the buyer's journey; what type of content is most effective at what stage of your sales funnel; and so on. It's fascinating stuff, if you're a marketing geek (like me). But chances are you'd rather get more names on your email list, and more clicks on your "buy" button. Contact me and we'll create honest, human copy that connects with your prospects - and earns you trust, recognition and sales.