Tracy Calendine

Background

About Tracy Calendine

A passionate and dedicated Graphics Manager and Fine Artist with 20+ years of experience creating visual concepts using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Develops the overall layout and production design for advertisements, brochures, magazines, reports, logos, digital and product design, signage, print layout, and fine art. A collaborative team player, strategic thinker, copywriter, typographer, and innovative seeker who consistently delivers strategic creative problem solving through compelling design and clear communication to targeted audiences. SCOPE OF RESPONSIBILITIES •Collaborates with clients, editorial staff, managers, art director, and other project participants to understand project assignments, audiences, and intended messages. •Oversees all design projects, from conception to delivery. •Liaise with marketing and design teams to meet deadlines. •Creates original visual media that communicates the desired feeling or message in an engaging and unified way. •Generate ideas to portray concepts and advertise products/services. •Maintain brand consistency throughout all marketing projects. •Chooses graphics, clip art, and stock photography, as appropriate; enhance choices with simple drawings. •Selects fonts for written copy; produces sample layouts for approval by clients or other project participants. •Prepares drafts of design work and provides samples to editorial or other appropriate staff or departments for review. •Revises projects as necessary based on the collaborative feedback process. •Consults with graphics managers, art directors, and other team members as needed on complex or specialized projects. •Prepares print orders and assembly instructions on notification of final approval. •Maintains records of billable project time as required. •Reviews junior designers' work to ensure high quality. •Increases user-friendliness in digital products.