Tracy Durocher

Background

About Tracy Durocher

As a senior marketing leader I have owned strategy and full execution responsibility across a wide spectrum of marketing activities, including Brand, Digital, SEO, PPC, Creative, Ad Creative, Content Management, Trade Shows & Events, Sales Enablement, PR, Inside Sales, Demand Generation, Corporate Communications, and Employee Engagement. To date, I’ve nurtured and led teams as large as 13 and have gained a reputation for my ability to recruit and build highest performing teams that deliver rapid impact and foster deeper levels of collaboration. For me, teamwork is non-negotiable, and cultivating a strong partnership between sales and marketing is crucial to succeed. I have played an instrumental role in transforming a legacy ad hoc and deeply underutilized marketing function to become game-changing and integral in fueling hyper-growth for Merchants Fleet, growing the business to become the 4th largest fleet management company in North America. Prior to joining Merchants Fleet, my world was immersed in experiential marketing, where I held progressive leadership roles in agency focused on creating and operationalizing B2C experiential programs for iconic brands such as Discover Card, Dunkin’ Donuts, Proctor & Gamble, Tide, Duracell, and Campbell Soup. Specialties: • Strategic Vision & Leadership• B2B & B2C Marketing • Brand Strategy & Repositioning • Marketing Automation & CRM • Account-Based Marketing (ABM)• Digital, SEO, PPC & Ad Creative • Content Strategy & Development • Trade Shows & Events • Demand Generation • Inside Sales & Lead Conversion• Experiential Marketing • Public Relations• Corporate Communications• Employee Engagement TracyMDurocher@yahoo.com