Tracy Dyer
President at Urban Junket
Based in Minneapolis, United States
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Seniority
C-Team
Department
General Business & Management
Location
Minneapolis
Industry
Retail Apparel and Fashion
Company size
1
Contact information
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t•••••••@urbanjunket.com
Phone
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Background
About Tracy Dyer
Tracy Dyer is the president of a design, manufacturing and import company called Urban Junket. We design and manufacture handbags and laptop bags for on-the-go consumers who value style and functionality. Tracy has more than 18 years of marketing, branding and consulting experience with retailers and consumer products companies. She specializes in customer focused strategic planning and marketing analysis designed to identify opportunities for business enhancement and profitable sales growth. During her career, she has directed customer identification studies, retail positioning strategies, brand strategies, market opportunity analyses, new concept development studies, multi-channel strategies, distribution channel strategies, go-to-market strategies, and acquisition viability studies for clients in the United States and abroad. Tracy has also has served as Business Venture Volunteer for Women Venture- providing leadership, technical tools and emotional support to help women start and grow their own businesses, find new jobs or develop new career paths. She has also Co-Directed the Advertising Federation awards show “The Show”, providing leadership, direction and content. Tracy also sits on the board of directors of Free Arts Minnesota - a non profit dedicated to bringing the healing properties of art to abused a neglected children throughout the Twin Cities metropolitan area. Tracy formed tdyer inc. in 1998 and has worked with various clients including…. Microsoft, The Geek Squad, Coca-Cola, Best Buy, Studio D, Ensemble, Premium Properties, Berglin Photography, St. Jude Medical and MTV. She has also held Business Development and Strategy Director Roles at Best Buy Corporation and Fair Isaac Consulting. She graduated from Michigan State University with a Bachelor of Arts degree in Advertising and a second Bachelor or Arts in Telecommunications. Specialties: Branding, Strategy, Innovation, Business Development, Consumer Research, Marketing, Event Planning, Retail, Consumer Products, Channel Strategy. Design, Manufacturing, Importing, Shipping, Wholesale
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