Tracy Harris

Background

About Tracy Harris

As a strategic business architect, my expertise lies in identifying qualified commercial opportunities and building sustainable revenue for long-term business growth and success. I have a proven track record within the media industry of generating high levels of investment from top tier corporate channels underpinned by notable brand launch activity. Time and again my business development efforts have opened doors for clients to take their brand to a new and exciting level of success. Throughout my career, representing both local and international companies has provided me with the ability, knowledge and skills to formulate solution-based strategies, engineer large scale collaborative marketing partnerships and bring ideas ‘alive’ to meet if not exceed, financial objectives with outstanding results.SKILLS & CORE COMPETENCIES: • Successfully launched Who Weekly magazine into the Australian market. Debut issue was the most successful magazine launch in recent Australian publishing history based on revenue and circulation• Launched InStyle magazine - global international “Celebrity Style" magazine and as Business Director, the 10th anniversary edition was the first one million dollar revenue issue published in Australia• Relaunched VOGUE Australia in a downturn economy increasing revenue by 15% y/y• Successfully pioneered large scale, highly acclaimed C-suite event activity across the PR/comms,finance, automotive, travel, retail, fashion, cosmetic, FMCG, corporate and Luxury lifestyle channels - Introduced a new ADMA and PRIA membership model offering an impressive benefit and value proposition for member on-boarding and retention-growth achieved of 35% and 30% respectively · Exceptional communicator with strong verbal, interpersonal and presentation skills· Deep professional network with connections across media, corporate, PR/comms and NFP· High performing and proactive, who always remains focused even with multiple priorities· Leader in consultative, cross-departmental, and large-scale business building strategies· Innovative and inventive, with the acumen to balance experimentation and risk management· Relationship driven; a “people person” who is resilient, determined and persistent