Tracy Huser

Background

About Tracy Huser

I am a strategic thinker, problem-solver, and team leader with over 15 years of consulting experience. As a Partner at Vivaldi, I help B2B and B2C clients solve a range of strategy challenges, from creating a differentiating brand positioning to developing new business growth models or identifying new opportunities for growth. I thrive in a constantly changing environment and am passionate about using data to develop insights that help companies better connect with their customers.In addition to my client-focused work, I am dedicated to building and managing high-performing teams. At Vivaldi, I oversee the employee experience, from recruitment and onboarding to training and development initiatives. My role involves directly managing individuals in addition to ensuring smooth and effective operations across all stages of the employee lifecycle, for all of Vivaldi. This dual focus allows me to drive both client success and internal excellence.Prior to joining Vivaldi, I worked at Booz Allen Hamilton, where I delivered high-quality business consulting services, and conducted research and analysis on complex international security issues. I led teams to success by providing innovative and forward-thinking strategies.Having majored in Near Eastern Affairs, lived in Egypt, and traveled to 40+ countries, I bring to my work a global perspective.Specialties: Brand strategy, positioning, communications strategy, product innovation, innovation strategy, project management, qualitative and quantitative research, employee engagement, recruiting, training and development, leadershipIndustry Experience: Hospitality, Technology, CPG, Education, Financial Services, Apparel, Automotive, and Publishing