Tracy Jackson
Design Thinking Consultant at Year Of Living Better
Based in Chicago, United States
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Seniority
Staff
Department
Education
Location
Chicago
Industry
Business Consulting and Services
Company size
4
Contact information
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t•••••••@work.yearoflivingbetter.com
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Background
About Tracy Jackson
I do marketing. I do strategy. I do a lot of things. But before I do anything, I ask why it should be done. The answers to this question drive everything, and provide purpose. When you have purpose you get better, more meaningful results. I have 25+ years of experience, mostly in professional services or service-based industries. Strategic and analytical by nature, my approach to the work that I do is thoughtful and purpose-driven. I always first ask why, and then develop brand and marketing strategies that meet the needs at hand. I’ve worked with leading SaaS, life sciences, health IT and professional services companies to hone in on the “so what” of their business situation. Why? Because clarity matters. Defining clear objectives is good business for both your employees and your customers. Without clarity? Chaos, noise, empty experiences, wasted budgets and flat sales. Also, way less fun. My toolbox includes-Brand strategy & activation -Experience & innovation -Marketing strategy & planning -Creative thinking & direction -Digital marketing -Leadership Contact: tracy@tracyLjackson.com
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