Tracy McInnes

Background

About Tracy McInnes

Accomplished leader with extensive experience in operations and marketing including executive leadership, brand oversight, business growth, integrated marketing and ecommerce. Solutions based strategist and big picture visionary leader with global business experience. Proven expertise in developing and implementing strategic business plans. Record of success in leading high-performing teams, developing/launching new products, rebranding businesses, and increasing customer acquisition/retention rates. Adept at building and leading cross-functional teams with shared objectives and collective vision. Demonstrated abilities in client relationships, campaign management, digital media channels, and team leadership. Excel at devising and implementing cost control measures and enhancing operational efficiency. Expertise: Strategic Brand Development, Integrated Marketing, Digital Platforms and Campaigns, Team Leadership, Client Relationships, Financial and Budget Oversight and Management, Employee Development and Coaching. Client experience: Applejack Wine & Spirits, Audi of America, Callaway Golf, The North Face, Oakley, The Sports Authority, Aspen Ski Company, Winter Park and Mary Jane Resorts, Airwalk, Sears Roebuck and Company and the Colorado Lottery. Start-up experience: Beatport, Jookt, LikeMe, Muse Studio Nonprofit experience: Judi's House, Denver Health - Newborns in Need, Project Cure, Excelsior Youth Center, Cherry Hills Village Art Commission, The Ad Council, Wish for Wheels, American Transplant Foundation