Tracy Thayne

Background

About Tracy Thayne

I have been described as a Marketer Avant-garde - never satisfied with the status quo, endlessly pushing into new realms of problem-solving. Over the past 30 years, I have led global marketing teams in large-scale, demand process re-engineering for companies like HP & Schneider Electric. My career has taken a fantastic path. I 've directed marketing, business development, and sales efforts within global enterprise organizations. At Novell, I guided worldwide launches of flagship software products, and played a crucial role in planning and coordinating Novell's entry into Linux and Open Source Software. My passion for Open Source carried me to HP, where I supported the Open Source and Linux Organization with global marketing strategy, positioning, messaging, and execution. I had the incredible opportunity to drive global demand generation for Schneider Electric, delivering the strategic definitions for process and technology implementation aligned to regional growth objectives. I set out as a consultant, using my expertise to drive demand for some of the largest brands in the world and enjoyed building and executing strategic programs for companies like Secureworks, HP, Cisco, and AWS. My current passion is healthcare transformation! I'll soon be launching a consumer-driven healthcare marketplace. Supporting this exciting transformation is the opportunity for consumers to own and control their health records, find and work with care providers of their choice, and negotiating prices based on their commitment to a healthy lifestyle. Specialties: Business Growth Strategy, Demand Process Re/Engineering, Demand Generation, Strategic Marketing, Channel Marketing, Sales Enablement, Product Marketing, Product Planning, and Branding