Travis Ballagh
Senior Manager, Financial Planning and Analysis at Atlanta Journal-Constitution
Based in Atlanta, United States
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Seniority
Manager
Department
Finance & Accounting
Location
Atlanta
Industry
Newspaper Publishing
Company size
964
Contact information
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t•••••••@ajc.com
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Background
About Travis Ballagh
Turning Complex Data into Actionable Strategies I thrive on making data-driven decisions simple. With a strong background in FP & A, strategic business planning, and financial modeling, I turn complex data into clear, actionable insights that drive growth, efficiency, and profitability. Over the years, I’ve led high-performing teams, streamlined financial processes, and integrated digital and consumer insights to shape business strategies. Whether it’s budgeting, forecasting, or variance analysis, I ensure decision-makers have the right data at their fingertips. Some of my proudest achievements include: Creating subscription models that drove 15% YoY digital growth Building detailed revenue pacing models that improved forecasting accuracy to within +/- 1% Spearheading a data conversion project to Snowflake, optimizing reporting performance Leading a subscription and pricing conversion project that boosted retention by 16 percentage points My toolkit? A mix of technical expertise (SQL, Power BI, Tableau, Alteryx, Hyperion) and a strategic mindset that helps companies optimize performance and make informed decisions. I’m always open to discussing financial strategy, data analytics, and process improvement—let’s connect! travis.ballagh@gmail.com
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