Travis Grayson

Background

About Travis Grayson

Hi, I’m Travis— a media buyer with a proven track record of helping businesses scale online through strategic, data-driven marketing. I specialize in creating high-performing ad campaigns across platforms like Meta and Google that maximize ROI and drive sustainable growth. In my current role, as a Media Buyer at Social Lite, I develop and manage high-performing ad campaigns. From crafting compelling ad creative to running A/B tests, building high-converting funnels, and optimizing retention with email flows, I focus on strategies that drive measurable ROI. Before joining Social Lite, I ran my own ecommerce businesses, selling both dropshipped and digital products. I managed everything from product-market fit and influencer outreach to backend flows and paid media. I’m also the founder of Cre8tive Digital Solutions, where I design custom WordPress websites and offer full-stack marketing services to help local service-based businesses grow their revenue. Outside of work, my passions include Brazilian Jujitsu, hiking in the Rockies, and Jungian psychology. If you’re a business owner or digital marketer interested in exploring ways to increase revenue, I’d love to connect and discuss potential collaboration opportunities.