Travis Oneill

Background

About Travis Oneill

Brand DNA Explorer | Creative Brand Strategist | Copywriting Mutineer | Brand Guardianship Aficionado | Sonic Identity Creator |Brand Naming Excavator. I help brands find their essence, tell compelling stories, and stand out in a crowded world. Whether crafting a powerful brand strategy, shaping sonic identities, or pushing the boundaries of creative expression, I believe in building brands that connect, resonate, and endure. My branding journey was anything but traditional. Rooted in theatre, music, scriptwriting and Punk Rock Music, my DIY ethos has shaped my thinking—challenging convention, seeking authenticity, and embracing the unexpected. After Singlecollectiv, the branding agency I co-founded, I spent 15+ years collaborating with various agencies, including NMDS, working alongside some of the sharpest design minds to bring brands to life with meaning and impact. I’ve been part of the FLO BX family for nearly 4 years—where strategy meets creativity. I apply everything I’ve learned alongside an inspiring team of thinkers, designers, leaders and innovators. Beyond branding, you’ll find me riding my Harley Davidson, singing punk rock anthems on stage, or finding balance on the yoga mat. Whether hitting the gym, exploring wild nature trails, or working on a new brand narrative, my mission is to keep things bold, human, and unforgettable.