Travis Tait

Background

About Travis Tait

I’ve spent the last 28 years in the liquor industry, starting out in a bottleshop and learning the ropes from the retail side. From there, I moved into a merch role at Diageo and kicked off my sales career with Watershed Wines—which opened the door to working with some of the most exciting brands in the country. Since then, I’ve been lucky to work with Little Creatures, 4 Pines, Moo Brew, and most recently, Balter Brewing. Along the way, I’ve built strong relationships across both on and off premise channels, managed key accounts, and delivered results in field sales, territory growth, and brand development. What I love most is connecting good people with great products. I enjoy creating brand moments that stick—whether it’s a tap takeover, a clever activation, or just helping a venue or retailer find the perfect fit for their customers. I’m now open to new opportunities where I can bring my experience, creativity, and passion for people and product to the next chapter.