Travis Waters

Background

About Travis Waters

Global marketing leader with 18+ years of experience driving brand growth, innovation, and customer engagement across consumer packaged goods, fashion, and retail. From concept to shelf, I bring a creative, strategic, and results-driven approach to building global brands and launching powerful 360° campaigns across diverse markets. Currently leading Global Marketing & Branding at 7-Eleven International, I oversee marketing strategy for the world’s largest convenience retailer—spanning stores in 20 countries. My role focuses on elevating brand equity, delivering breakthrough customer experiences, and expanding product and service portfolios through bold storytelling, insight-driven planning, and high-impact activations. With a deep background in design, product development, manufacturing, and international trade (CTPAT certified), I thrive at the intersection of creativity and commerce. I’m passionate about building strong cross-functional teams, shaping culture through brand, and creating global strategies that connect locally.