Trevor Leblanc

Background

About Trevor Leblanc

Trevor is a Vice President at Leger, bringing more than 10 years of experience in quantitative market research with a deep specialization in lottery, gaming, and sports betting. Prior to joining Leger, Trevor spent a decade at Ipsos, where he led and supported a wide range of research engagements for lotteries and gaming operators across North America.Throughout his career, Trevor has focused on delivering actionable insights through strong project leadership, questionnaire design, data analysis, and reporting. He is particularly experienced in segmentation and market strategy work, helping organizations understand who their players and non-players are, how consumers behave in-market, and how insights can be translated into effective growth and engagement strategies. His client experience spans government lotteries as well as high-profile online gaming and sports betting operators.Trevor holds a Bachelor of Commerce degree with a specialization in Marketing from the Sauder School of Business at the University of British Columbia. His passion for research and data-driven decision-making began during his university studies and continues to drive his work today. Trevor became a permanent resident of the United States in 2023.