Tricia Bouras

Background

About Tricia Bouras

I specialize in unlocking growth that transforms businesses—and I love doing it. My background spans B2C, B2B, e-commerce, and retail, with brands that include Bicycle®, Dearfoams®, Wrangler®, Hanes®, DKNY®, Calvin Klein® and LBrands®. What sets me apart is my end-to-end understanding of the value chain—from strategy, finance, and supply chain to marketing, innovation, and operations. I’ve led multi-site, international P & Ls and built go-to-market strategies that scale. Throughout my career, I’ve helped global brands deepen their connection with consumers while driving double-digit revenue and profit growth. Whether launching new products, expanding into global markets, or integrating companies post-acquisition, I’ve led from the front and delivered measurable results. With a foundation in fine arts and a master’s focused on business and private equity, I bring a rare blend of creativity and commercial rigor to everything I do. I know how to build not just brands and businesses, but strong, motivated teams. Today, I work as an advisor—partnering with leaders to create bold growth visions and strategic plans to get there. Outside of work, you’ll often find me in the studio painting, curating gallery shows, or exploring new places around the world. Let’s connect if you’re looking to expand your network, need a perspective on a topic, or have advisory needs. Industry Expertise: Fashion & Apparel | Footwear | Toys & Games | Consumer Packaged Goods Core Strengths: B2B & B2C Strategy | E-commerce | Retail | Global Leadership | M&A | Brand & Product Innovation | Licensing | Digital & Consumer Marketing Top Soft Skills: Critical Thinking | Problem-Solving | Creativity | Adaptability | Resilience