Tricia Gadsden

Background

About Tricia Gadsden

I lead a marketing and communications team focused on driving organizational transformation, stakeholder engagement, and reputation management in a complex, regulated environment. A trusted advisor to the Executive Team, I shape strategic initiatives and organizational direction while overseeing data-driven communications, strategic content, and digital innovation—particularly GenAI implementation—to deliver measurable business impact. Passionate about the intersection of technology, storytelling, and business strategy, I bring a proven track record of transforming communications and marketing functions to be more agile, insights-driven, and results-focused. My integrated approach has delivered significant wins, including a 200% increase in air traffic services applicants through marketing campaign innovation. Previously, I led content marketing transformation at LCBO, where I built and directed a team of 32 professionals, pioneered digital-first strategies, and orchestrated the successful launch of LCBO.com's e-commerce platform in just 10 months. This role showcased my ability to manage complex stakeholder relationships, drive technological adoption, and deliver measurable business outcomes. My diverse background spanning retail transformation, aviation, and consulting enables me to benchmark excellence across multiple sectors and stakeholder perspectives. This multi-industry lens, combined with my focus on innovation and measurable results, has earned recognition through multiple marketing awards and successful integrated campaigns.