Tricia Oconnor

Background

About Tricia Oconnor

I am an agile B2B content marketing director and brand strategist who excels at crafting crisp, clear copy to drive brand awareness, lead growth, and client recruitment and retention. As a trained journalist, I transform complicated subject matter into compelling, story-driven narratives that bridge the gap between growth and creative teams. My industries of interest fall under the 'workplace safety' umbrella: substance use safety, detection, and monitoring; employee screening; Environmental, Health, and Safety; employment and labor law compliance; and health and medical device technologies. I'm a member of the Professional Background Screening Association and the Legal Marketing Association. Latest Achievements:*Leveraged a three-month content writing contract for Mindr into a full-time role as Content Director. I lead content strategy, ideation, and execution for five brands across the company portfolio. Also manage several vendor relationships to support our content needs.*Successfully created and deployed a Go-to-Market content plan resulting in rapid digital, brand, and media growth as the Director of Content and Brand Strategy at a health technology organization. In less than three years, this plan generated a 325% increase in Marketing Qualified Leads.*Developed a content calendar to manage the creation and deployment of hundreds of blogs, newsletters, webpages, and digital campaigns, resulting in YoY increases in blog and newsletter (330%) subscriptions and unique webpage views (43%).*Accelerated lead conversion from 18% to 28%.*Collaborated with digital colleagues to create a keyword optimization strategy that improved organic SEO rankings for 15 high-competition keywords. Based in Naples, Florida. Open to travel.