Seniority
Vp
Department
Advertising & Marketing
Location
Mumbai
Industry
Retail
Company size
717
Contact information
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t•••••••@ergode.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Tripti Sheel
A retail expert by qualification and profession, I have more than 15 years of industry experience across various categories like D2C, E- commerce apparel and accessories, supermarkets, hypermarkets and consumer electronics. I have worked with some of the most renowned retailers in the country like Future Group, Aditya Birla Group, and Tata Ent. As a keen observer of trends and consumer behavior, I witnessed Customer Experience/ Marketing metamorphose from support function to a critical discipline in today’s highly competitive retail scenario. I believe that customer experience has to be a tacit combination of art, science and data that can positively influence purchase patterns for Business growth. Travelled widely, I understand local & global markets and its sensibilities. This helps me enhance customer experience across diverse geographical locations.
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