Trisha Parekh

Background

About Trisha Parekh

I work at the intersection of consumer psychology, brand strategy, and market execution — helping brands earn trust, remain relevant, and scale with clarity. With 13+ years of experience across multiple sectors and a PhD in Marketing from IIM Mumbai, my work blends academic rigour with real-world marketing leadership. I focus on how consumers actually decide, how brands reduce uncertainty, and why consistency outperforms short-term tactics. My experience spans brand planning, integrated marketing communication, content and social strategy, PR and media engagement, and large-scale event conceptualisation and execution — across ATL, BTL, and digital ecosystems. I have completed executive leadership programs at Cornell University (Digital Business Leadership) and Oxford University (Senior Executive Leadership), and I currently hold the LinkedIn Top Voice badge (2024). I share my thinking through #MarketingMusingsWithTrisha, a weekly series on consumer behaviour, brand building, and marketing realities — rooted in India, relevant globally. I also engage as a speaker, writer, and educator, working with brands, agencies, institutions, and leadership teams to translate insight into action.