Trisha Smith

Background

About Trisha Smith

I am a passionate and driven Global Marketing Manager at Mark Andy Inc, the world's leading manufacturer of narrow and mid-web printing and converting equipment. My core competencies include event management, customer relationship management, customer engagement, and strategic partnerships. I am motivated by creating impactful and memorable experiences for our customers, prospects, and partners, and I strive to deliver exceptional results that align with our company's vision and values. I bring diverse perspectives and experiences to the team, as I have worked in different roles and regions within the organization. In my current role, I oversee the strategy and execution of various corporate events, from regional associations and groups to audience-specific programs to large global live-equipment exhibitions. I manage and coordinate all aspects of event planning, including program objectives, outcomes, budgets, timelines, vendor contracts, logistics, and onsite project management. I also lead and execute corporate and product-focused marketing campaigns and strategies, using email and newsletter marketing, social media, and webinars to generate leads, increase awareness, and drive engagement. I leverage my skills in vendor relations, CRM, and customer engagement to build and nurture long-term relationships with key stakeholders and decision-makers. I have successfully delivered multiple projects and events that have generated significant revenue, exposure, and satisfaction for Mark Andy Inc.