Troy Bishop
Brand Marketing Director at Sophia Genetics
Based in Luxembourg
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Seniority
Director
Department
Advertising & Marketing
Location
Luxembourg
Industry
Biotechnology Research
Company size
529
Contact information
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t•••••••@sophiagenetics.com
Phone
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Background
About Troy Bishop
I mix strategy with creativity, vision with execution. I am a strategist, storyteller, and leader with extensive transatlantic experience driving B2B initiatives across brand, communications, content, and marketing for AI SaaS and regulated global matrix organizations. Expert in communicating complex ideas as compelling value-creating narratives across industries. Strong record of collaborating with C-suite executives to develop campaigns and messaging that drive growth by enhancing brand value and engagement with international audiences. I excel in leading and collaborating with multicultural cross-functional teams and innovating operational excellence through technology and AI-enabled automation. As an agile learner with an endless appetite for learning, I am a highly adaptable problem solver who masters new industries and challenges quickly, using my expertise in strategic planning and storytelling to streamline operations and communicate value that drives growth and change. Open to collaboration and connecting with like-minded creative-strategic professionals and organizations, especially on how to overcome the challenge of authentic communication in AI sea of sameness. Specializing in:+ Strategic Thinking and Planning + Creative Direction and Vision + Brand Positioning & Storytelling + Value Proposition Messaging + Thought Leadership editorial + Content Strategy & Creation + Multinational Team Leadership + Stakeholder Management + Stakeholder Engagement + Operational Excellence + Strategic Communications + Marketing Operations and Budget Management + AI enablement (that minimizes AI slop)+ Transformation and innovation
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