Troy Brown

Background

About Troy Brown

At 5.11, we don’t just make gear—we build a movement. As CEO, my focus is on accelerating that mission: expanding our reach, deepening our impact, and creating lasting value for the people we serve.Over three decades in the apparel, outdoor, and technical gear space — from scaling Zumiez to over $1B in revenue, to leadership roles at True Fit, Eddie Bauer, and Tommy Bahama — I’ve learned that transformation isn’t a destination. It’s built through clarity, courage, and consistent execution.What guides me as a leader:• Purpose-Led Growth – Build brands that matter by staying anchored in mission and meaning.• Customer Obsession – Design and deliver omni-channel experiences that exceed expectations.• Value Creation – Drive sustainable, profitable growth while honoring the communities we serve.• Team Empowerment – Invest in people, culture, and talent development as the foundation of success.• Resilient Leadership – Adapt with conviction, lead through change, and never lose sight of the long view.Today at 5.11, I’m honored to lead a team dedicated to equipping professionals and everyday consumers alike—expanding our aperture while staying true to our roots. Together, we’re shaping not just a brand, but a global community driven by grit, purpose, and possibility.Always open to connecting with leaders, creators, and innovators who share a passion for building exceptional experiences, products, and brands.