Troy Cooper
Co-founder, President, Chief Executive Officer at Craftway Kitchen
Based in Plano, United States
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Seniority
C-Team
Department
General Business & Management
Location
Plano
Industry
Restaurants
Company size
24
Contact information
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t•••••••@craftwaykitchen.com
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Background
About Troy Cooper
Accomplished executive with 25+ years of experience optimizing revenue, driving organizational turnarounds, and fostering sustainable growth in the hospitality industry. Proven expertise in business development, market expansion, and scaling both mature and startup ventures.* Adept at refining business concepts, executing focused strategies, and expanding into new markets. Recognized for innovative problem-solving, quick decision-making, and a forward-thinking vision, driving consistent growth and success through strategic leadership.* Expert in evaluating business viability by assessing real estate potential, financial health, and operational performance and identifying opportunities for improvement or repositioning. Skilled at navigating the competitive restaurant landscape while building high-performing teams and promoting a culture of inclusiveness, trust, and collaboration.Areas of Expertise:* Multi-Unit Operations Management* Hospitality Management* P&L Management* Supply Chain & Inventory Management* Labor Management & Workforce Planning* Customer Experience & Service Excellence* Change & Turnaround Management* Servant Leadership* Market Expansion & Development* Talent Recruitment & Development* Branding & Marketing Strategy* Revenue OptimizationSelected Career Achievements:* Opened the first restaurant during the COVID-19 pandemic, overcoming supply chain challenges to generate $4M in annual revenue. Earned OpenTable accolades, including Top 100 Restaurants Brunch and Diners’ Choice 2024.* Orchestrated the turnaround of 40 corporate and franchise locations in the US and Mexico, reversing substantial financial losses and surpassing profitability targets.
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