Troy Hambali

Background

About Troy Hambali

There are two things that fascinate me most about business development. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimisation - so you're optimising for something that is both rational and irrational. I apply the same thinking in business development that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic - in order to bring ideas together, influence an outcome, and also optimise and scale for future growth. Outside of work, I enjoy being physically active, and spend a lot of time playing sports and team games.