Troy Harrington
Vice President, Head of Marketing at Pollfish
Based in Yorba Linda, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Yorba Linda
Industry
Market Research
Company size
54
Contact information
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t•••••••@pollfish.com
Phone
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Background
About Troy Harrington
Full-stack marketing vice president with 10 years of experience. Areas of experience include: Senior Remote Leadership | Hiring & Retaining Marketing Talent | Digital Marketing Strategy | Customer Acquisition | Conversion Rate Optimization (CRO)| Lifetime Value Optimization | Customer Retention | Account-Based Marketing (ABM)| Cross-Functional Orchestration | Applied Business Intelligence | Sales Development Representative (SDR) Management | Omni-Channel Advertising (Facebook Ads, Google Search Ads, Google Display Network (GDN) Ads, LinkedIn Sponsored InMail Ads, LinkedIn Display Ads, Reddit Ads, Taboola Ads, Live Intent Ads, Direct Buy Ads, Programmatic Ads)| Search Engine Optimization (SEO)| Search Engine Marketing (SEM)| Lead Generation | Lead Nurturing | Lifecycle Marketing | Email Marketing | Webinars | SMS Marketing | E-Commerce | Data Science (Python, SQL)| Marketing Insights (BigQuery, Google Analytics, Power BI, Looker, Hotjar, SEMRush, AHREFS, Pollfish, Data Mining, Behavioral)| Mobile App User Marketing | Social Media (TikTok, Instagram, Youtube, Reddit, LinkedIn)| CRM (Salesforce, Hubspot, Keap)| ESP (Pardot, Marketo, Infusionsoft, Hubspot, Customer.io, Outreach.io, Send In Blue, MailChimp, Send Grid, Active Campaign)| Web Development (HTML, CSS, Javascript)| Web Design (Wordpress, Unbounce, Squarespace, Adobe)| Public Relations | Marketing Automation (Python, Phantombuster)| Contract Negotiation | Media Buying Strategy | Creative Messaging | Copywriting | Direct Response | Branding | Video Marketing | Funnel Creation | Project Management (Jira, Teamwork, Asana) Content Development | Buyer Persona Development | Integrated Marketing | Design | Viral Strategy | Chatbots, Live Chat, Live Demo Acceleration | Sales Decks | Live Marketing | B2C | B2B | DTC | Sales Data (ZoomInfo, Bombara)| Forecasting | Proprietary Outreach Strategies | Ad Network Management | Value Stacking | Product Building | PLG | Activation | Retention Loops
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