Troy Minaldi

Background

About Troy Minaldi

Troy Minaldi troyminaldi@sbcglobal.net 214-669-5732 I’m a results-driven marketing pro with a strong track record of building integrated, customer-first marketing programs that deliver real business outcomes. With experience spanning both client-side and agency environments, I’ve helped multi-unit retail, franchise, and service-based organizations increase brand visibility, drive customer traffic, and foster long-term loyalty—always with data, insights, and brand integrity at the core. Throughout my career, I’ve led cross-functional teams in the development and execution of full-funnel campaigns—from brand strategy, audience segmentation, and channel planning through to creative direction, media execution, and performance optimization. My work spans digital and traditional channels including broadcast, paid and organic search, social, email, direct mail, content marketing, in-store signage, and sales enablement. I bring a collaborative, hands-on leadership style to every engagement. I’m known for connecting the dots across marketing, operations, and executive leadership to align brand initiatives with strategic business goals. I’ve led and mentored high-performing teams, directed agency and vendor relationships, and managed complex initiatives under tight timelines and budget parameters. If you're looking for a strategic marketing leader who balances big-picture thinking with tactical execution—and who can rally teams around a unified brand vision—I’d welcome the opportunity to connect. Core Competencies • Integrated Marketing Strategy & Execution • Omnichannel Campaign Leadership • Brand Development & Positioning • Performance Media (Digital, Search, Programmatic) • Local, Franchise, and Multi-Unit Marketing • Content Strategy & Scalable Execution • Customer Experience Marketing • Cross-Functional Team Leadership • Client/Agency Relationships • Analytics-Driven Planning & Optimization • Retail & Service Sector Expertise • Creative Production/Management