Troy Wise

Background

About Troy Wise

Troy Wise, CTO and co-founder of Bungee Loyalty Programs has amassed a wealth of experience in traditional and Internet marketing for a firms including: AstraZeneca, Briggs and Stratton, Colgate Palmolive, Genentech, Harley-Davidson, Mattel, Miller-Coors, Motorola, Pfizer, and others. His focus has been on human interaction with data, specifically finding ways to make online experiences easier, more intuitive, and more effective through the intelligent application of technology and design. This led him to create Innova Creative Media, a full-service marketing and advertising firm. As Innova increasingly focused on web development, the company was rebranded as Treefrog Interactive. From here, Troy developed the Bungee online loyalty program application, which has grown into three separate products delivering turnkey customer loyalty programs to customers worldwide. As CTO and VP of Bungee Loyalty Programs, Troy has been involved in every aspect of starting, growing, and managing a tech startup, from prototyping and market research to raising capital to managing operations, sales, and marketing. Creating a viable business starting with a seed of an idea and growing it to a cash flow positive enterprise has been immensely rewarding and enlightening, and Troy's broad understanding of the interaction of all of the various moving parts has been pivotal to the success of Bungee Loyalty Programs. Troy's expertise includes programming in a variety of languages and including ASP, ASP.NET, CSS, HTML, Java, JavaScript, PHP and more.