Trudy Rybak

Background

About Trudy Rybak

I'm a strategic, results-driven Marketing & Communications professional with over 25 years’ experience spanning not-for-profit, media, FMCG, and transport sectors. I specialise in developing and executing integrated marketing campaigns that drive engagement, elevate brand presence, and deliver measurable growth. Whether leading digital transformation, launching brand-new products, or crafting creative campaigns that exceed KPIs, I bring a mix of big-picture thinking and hands-on execution to every project. I thrive in fast-paced environments, love solving complex problems, and pride myself on building strong relationships with stakeholders, agencies, and internal teams alike. My toolkit includes marketing strategy, campaign development, content creation (traditional & digital), brand management, stakeholder engagement, SEO/SEM, email marketing, and analytics. I've worked with iconic WA organisations like Seven West Media, St John WA, and Swan Taxis, where I’ve led initiatives that drove six-figure revenues, exceeded lead generation goals, and built brand loyalty. At the heart of everything I do is a passion for creativity, collaboration, and making marketing meaningful. I'm always looking to create work that not only delivers results—but connects with people.