Tugba Guney
Senior Product Manager, Oncology at Nobel Ilac A.S
Based in Istanbul, Turkey
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Seniority
Manager
Department
Sales & Business Development
Location
Istanbul
Industry
Pharmaceutical Manufacturing
Company size
2.6K
Contact information
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t•••••••@nobel.com.tr
Phone
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Background
About Tugba Guney
Creating and executing Marketing Plans annually - Marketing budget planning - Defining product portfolio strategies, messagings, customer segmentation accordingly - Market & Competitive analysis - KOL management - Managings congress, scientific events - Training of the products to sales & promotion teams - Creating business case for new launch products : patient workflow- long term ROI analysis - Regular customer visits & presentations about product portfolio - Project management - Preparing marketing materials according to local strategies - Creating digital content for marketing & sales - Preparing launch plans for new products
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