Tully Challen
Crm and Loyalty Manager at Volkswagen Group Australia
Based in Sydney, Australia
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Seniority
Manager
Department
Sales & Business Development
Location
Sydney
Industry
Motor Vehicle Manufacturing
Company size
295
Contact information
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t•••••••@volkswagen.com.au
Phone
5 credits+61 ••• •••• ••••
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Background
About Tully Challen
Senior CRM and Loyalty Marketer with a decade of in-house experience at premium and luxury brands, across three industries. Demonstrated customer champion with extensive experience delivering world-class CX initiatives via marketing automations, lifecycle communication strategies, loyalty solutions and key strategic partnerships. Highly proficient in enterprise level CRM systems with broad experience driving Marketing and Ad Technology transformation, leading first-party data strategy and managing Digital Performance Marketing.Key specialities- CX / CRM / Loyalty / Customer Acquisition & Retention / First Party Data Strategy / MarTech and AdTech Transformation- Digital Communications and Automations / Always-on Lifecycle Strategy / Customer Journey Mapping / 1-1 Personalisation / Segmentation and Customer Profiling- Performance Marketing / Organic and Paid Social Media / SEO / SEM / Affiliate Marketing / Retargeting / Experimentation- eCommerce & Digital Marketing / Content Creation / UX / CRO / Creative Design- Market Research / Customer Insights and Analytics
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