Tuuli Makela

Background

About Tuuli Makela

Hi, I’m Tuuli – a business and public affairs leader with 15 years of experience driving growth in sustainability, circular economy, climate, clean energy, AI, robotics, and creative industries. My career has focused on helping growth-stage companies translate groundbreaking solutions into market traction and brand credibility. I work across strategy, business development, PR, marketing, and communications to help mission-driven businesses scale effectively - from building brand foundations to supporting international expansion and go-to-market efforts in evolving environments. I thrive in fast-paced, high-growth settings where strategic clarity, world-class execution, and high-performing, purpose-driven teams are essential. I’ve built and led international teams, scaled multi-channel marketing operations, and supported fundraising, product launches, and brand repositioning aligned with business maturity and shifting market dynamics. My work spans across private and public sectors, giving me a deep understanding of policy landscapes, funding mechanisms, and the broader sustainability ecosystem. I’ve advised companies across stages and industries, driven cross-sector partnerships, and led campaigns that have shaped industry conversations and gained international recognition. Core strengths- Strategic clarity and adaptability in growth-stage environments - Delivering world-class outcomes, even under lean conditions - Brand and messaging development for complex technologies - Building and scaling functions and teams from the ground up - Integrating mission-driven impact with business performance