Ty Achilles

Background

About Ty Achilles

I've always found people and psychology fascinating; I enjoy writing, especially creative writing; and, I could totally spend a day just looking at and analyzing interesting data. I guess it's probably not that surprising then that I'm a marketer and storyteller. I get to use psychology, creativity, writing and data to capture the attention of others - to try to figure people out, you know? Honestly, I love what I do, and I'm grateful to be able to do it. Right now, I lead the development of all B2B marketing content for Telstra Americas as well as manage its regional enterprise website and digital properties. You'll oftentimes find me reading and researching, writing and editing, or designing content for a variety of marketing channels. My passion is bringing legacy brands into the digital world of the 21st century and/or helping smaller challenger brands break through the noise with something unexpected. In the Americas, Telstra is both a legacy and challenger brand. which keeps my job interesting :) Before working with Telstra, I helped some of the world's most well-known companies - Bank of America, Capital One, SKYY Vodka, Chevron, Qualcomm and Toyota - elevate their digital and content marketing as well as PR programs. Aside from my day-to-day work, I'm also an advocate for the LGBTQIA+ community both within my company as a former lead and current member of our diversity, equity and inclusion (DEI) committee and outside my company as a volunteer for the San Francisco AIDS Foundation. In my spare time, I love to watch movies (send me your recommendations!), play softball (three-time World Series player), dance (my TikTok is going to take off, I swear), and drink wine and tea. Have something I need to know about? Send it my way. I'm here to learn. Or, if you just want to exchange ideas and chat, I'm cool with that, too. Hit me up.