Ty Damon

Background

About Ty Damon

I am a strategic visionary that has been involved at the forefront of many marketing industry paradigm shifts such as the rise of the full-service creative boutique agency, the integration of design and production with desktop publishing, the birth of the Internet as a marketing tool and the use of quantitative metrics and predictive analytics in the Sponsorship and Experiential Marketing discipline. I am an expert in defining consumer needs and developing irresistible brand interfaces that motivate consumers to action. I have been an industry innovator and entrepreneur in the implementation of new technology and practices to reengineer, streamline and automate marketing processes, create and manage information, quantify data, and make market-based decisions. I continue to be a strategic advisor to Neurable, a tech start-up developing a non-invasive, hands-free Brain Computer Interface for virtual reality gaming. Proven capabilities: Strategic Marketing, Marketing ROI, Ideation and Innovation, Change Management, Negotiation, Marketing Tools Development, Experiential Marketing, Marketing Process Reengineering, Marketing Metrics and Performance Prediction, Automotive Marketing, Sports Marketing, Motorsports Marketing, Cause Marketing, Global Marketing, Process Improvement, Revenue Generation, Entrepreneurship, Start-ups, Integrated Marketing, Digital Marketing, Teaching, Training, Mentorship.