Ty H. Cao
Managing Director at Bofulab
Based in San Francisco, United States
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Seniority
Director
Department
General Business & Management
Location
San Francisco
Industry
Business Consulting and Services
Company size
1
Contact information
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t•••••••@bofulab.com
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Background
About Ty H. Cao
Expert Performance Marketer with 12+ years of experience in strategic media planning, customer acquisition modeling, and channel executions. Demand Generation leader specializing in identifying key emerging B2B customer trends and measurement of key performance metrics. Demand Generation | Customer Lifecycle email: ty@tyhcao.com Senior Digital Marketing leader excelling in paid media programming in a B2B customer acquisition model with data-driven performance campaigns delivering down-funnel pipeline goals. Expertise in strategic development and implementation of full-suite digital marketing tactics to drive full-funnel values. A people leader in small (to medium) team developing subject matter experts and high performing individual contributors within some of Technology industry's top growth brands. Highly performance-driven, data-supportive campaign manager and team supporter. CORE COMPETENCIES:*B2B Customer Acquisition *Performance Marketing *Demand Generation *CRM Integration *Search Marketing / SEO *Conversion Rate Optimization *Marketing Automation *Training & Mentoring ACCPMPLISHMENTS:* Headed Paid Media strategies to drive B2B Demand Generation, resulting in a 20% increase in conversion rates for client campaigns and delivered $67million in quarterly pipeline revenue growth.* Led Technical Performance Marketing channels, optimizing data-driven conversion tactics, and crafting targeted messaging for segmented customer personas; driving 25% pipeline growth within first year.* Led a cross-functional team in the successful launch of campaigns that drives effective 6:1 LTV:CAC ratio.* Collaborated with product and sales teams to craft and promote impactful marketing content across diverse channels, including high-engagement webinars, informative eBooks, data-driven reports, and captivating demos; generated a 35% increase in website traffic, a 22% rise in lead conversion, and a 18% improvement in Customer Acquisition Cost (CAC). Contact me at ty@tyhcao.com for any Digital Marketing opporunities.
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