Tyler Philips

Background

About Tyler Philips

I lead growth marketing initiatives that help B2B organizations expand revenue, strengthen market position and align marketing more closely with sales outcomes. I build marketing strategies that help businesses grow, win new opportunities and stay relevant in competitive markets.Most of my career has been in B2B—or what I like to consider "B2B2C"—industrial and manufacturing environments where buying decisions are complex, sales cycles are long and results matter. I’ve primarily worked across North American and European markets, helping connect marketing efforts more closely to sales goals and real business growth.My experience includes go-to-market strategy, demand generation, account-based marketing, sales enablement, vertical market development and channel support. I enjoy taking big-picture goals and turning them into practical plans that teams can execute.In my current role, I work closely with sales, product, pricing, aftermarket and regional teams to identify opportunities, sharpen messaging and improve performance across multiple markets. A big part of the role is making sure marketing is not just creating activity, but contributing to pipeline, revenue and long-term growth.I’m at my best in roles where innovative strategies and execution need to work together, where teams need alignment and where growth is the priority.