Tyra Jarbeau

Background

About Tyra Jarbeau

I excel at blending creative vision with strategic execution. I love shaping both the big picture and finer details that bring concepts to life, creating experiences that resonate and connect with people. Whether I’m choreographing 300+ dancers to tell a unified story or translating a city’s vision into a compelling strategy, I know how to craft narratives that inspire action. From being part of the team that rebranded Calgary’s East end—attracting over $3 billion in private investment—to choreographing for Disneyland’s Dance the Magic, I’ve honed my skills in creative storytelling and effective communication across multiple stakeholders, teams, and mediums. My psychology-driven approach builds powerful brand relationships to stand out and drive revenue, helping organizations scale through strategies that interconnect diverse audiences and accelerate growth. Drawn to the innovation of the tech ecosystem and realization that recycling my coffee cups wasn’t cutting it, I took the leap into a sustainable tech startup, joining the talented team at ZS2 Technologies. We’re a high-growth scaleup, actionably decarbonizing the construction industry to raise the standards for our shared built environment. ZS2 has innovated magnesium cement production and applications through patented technology, leveraging carbon capture, utilization, and sequestration. My role is to make people care about what we’re doing, how we’re doing it, and why ZS2’s technology is essential for accelerating industry decarbonization. Enough about me—let's connect! If you’ve made it this far, let’s grab a coffee or a glass of vino and chat.