Tyson Lawrence

Background

About Tyson Lawrence

Founder, product executive, and strategist. Leading vision, teams, and execution to solve real customer problems with scalable solutions. I began my career as a software engineer learning how to build scalable systems for millions of users. That technical foundation shaped how I approach product leadership: every great product starts with empathy for the user and a clear understanding of the technology that supports them. After several years in engineering, I co-founded Ollie Sports, a platform that brought real-time data and analytics to youth soccer. I led fundraising, built the team, and secured three patents before a successful exit. That experience ignited a passion for turning ideas into traction. I went on to work with high-growth startups, helping founders navigate Series A and B raises, find product-market fit, and scale 0→1 product organizations. As an Executive in Residence at Peterson Ventures I brought an operator’s perspective to the investment side, evaluating deals for AI potential, product-market fit, and technical feasibility. I also worked hands-on with one of their portfolio companies, helping drive a successful acquisition. Today at Vasion, I lead Product as we evolve from a print management company into a full SaaS automation platform. We’ve grown from a single-product point solution into a multi-product platform that bridges physical and digital workflows empowering Citizen Automators through AI to build document and business process automation. Our strategy has fueled remarkable growth and loyalty, sustaining an NPS above 55 for the trailing year (68 for the past quarter). In addition to direct customer growth, we expanded indirect customers through our partner network to over launched a new product that hit $1M ARR in under six months, and secured the largest deal in company history with the U.S. Army, valued in the millions of dollars. I also oversee the development of Vasion’s AI product foundation, delivering the first two AI agents into our platform to solve real customer problems. Across my career, from early-stage startups to SaaS organizations surpassing $100M in ARR and global enterprises generating billions, my focus has remained constant: build products that solve real problems, make tough decisions quickly, and turn ambiguity into clarity. I thrive where vision, execution, and technology meet to turn bold ideas into reality."The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night."- Henry Wadsworth Longfellow