Udit Barsaley

Background

About Udit Barsaley

I am a seasoned Digital Video Content Strategist with over a decade of experience in digital and print media. Currently, I lead Video Content Operations for Republic Bharat as part of the Republic Media Network, where I drive the growth and revenue of Hindi video content across platforms like YouTube, Facebook, and the website. My expertise lies in original content strategy, planning, and execution, ensuring high-impact engagement and measurable results. In my current role, I specialize in: Developing and executing strategies for video growth and monetization across digital platforms. Leading a team focused on creating impactful Hindi-language video content that resonates with diverse audiences. Delivering election coverage, political analysis, and special ground reporting, including coverage of the 2023 state elections in Madhya Pradesh, where I reported extensively and produced over 100 video stories. Conducting exclusive interviews with prominent politicians like Union Ministers Prahlad Patel and Narendra Singh Tomar, Kailash Vijayvargiya, and others. Previously, as Executive Producer at Jagran New Media, I led the video news team, specializing in political and election coverage. At HT Digital Streams, I spearheaded the Live Hindustan video team, focusing on explainer videos and running successful series like Hindustan Focus (Watch Here). My career journey also includes roles at Dainik Bhaskar, Amar Ujala, and Nai Duniya, where I honed my editorial, news writing, and video production skills. Strengths - Driving video growth and monetization on YouTube and Facebook- Expertise in video production, voiceover, and team leadership- Achieving content KPIs: DAU, MAU, UV, PV, session growth, shareability, and CTR- Content distribution across FB, Twitter, notifications, and homepage optimization. Key Specialties - Ideation and content planning- Political coverage and ground reporting- Scriptwriting, translation, and video storytelling- Content management and analysis- Working effectively under pressure to achieve ambitious targets.