Uffe Daub

Background

About Uffe Daub

Visionary digital strategist & e-commerce lead delivering growth and digital transformation Commercial lead with proven track record in digital transformation and e-commerce across Nordic and European level. Background as strategy consultant, certified process leader, and master in marketing has empowered me to develop and implement omni-channel strategies like "Digital Ways to Growth". My background In my capacity as lead of marketing, digital, e-commerce, and data teams, I've paved the way for success by crafting strategies on "How to Win." This has equipped me with a diverse strategic and tactical digital omni-channel toolbox for driving, developing, executing, and consolidating growth strategies. My approach is customer-centric, and I champion the digital strategic agenda under the banner "TOGETHER WE WIN", ensuring involvement, alignment, and ownership across functions. Drawing from my extensive experience in operational campaigns, I secure a strong digital roadmap with an agile Go-to-market approach. As tech-Savvy, I focus on building a digital infrastructure that supports our ambitions. From leading digital transformations – latest at Royal Canin, GSK and Pfizer – I thrive working across global/regional/local. Stakeholders, partners, and associates benefit from my proficient use of people skills, digital expertise, change management proficiency, and an energetic approach to aligning change strategies, initiatives, and executions. My extensive process/project management/workshop toolbox equips me to lead complex digital projects within matrix setups and to coach associates to strengthen their digital skills. With more than 20 years of commercial leadership, I’m recognized for my effective communication, engaging leadership, and team-oriented approach. My style promotes high-performance teams and ensures top-tier execution across channels. I strive to be the best possible coach reflected in a strong 86/100 evaluation. My key competences Leadership – I focus on strengths and high-performance teams to achieve outstanding results Stakeholder management – I excel in securing value-added collaborations across the company Change management – I drive change through vision statements, commitment, and ownership Digital Transformation – I develop and execute transformation strategies that lead to success E-commerce – I implement innovative e-commerce solutions to drive growth Digital agile execution – I plan and execute to succeed Contact information +45 2428 2472 | uffe@daub.dk