Ugbede Umoru

Background

About Ugbede Umoru

Experienced Qualitative Researcher and educator with over 8 years of expertise in leading large-scale qualitative research projects and teaching large groups of students. My expertise lies in solving complex research problems, exceeding and surpassing expectations as well as uncovering meaningful insights.I specialise in Qualitative research and leverage management and behavioural science approaches. I am proficient in conducting both face-to-face and digital research.In my role as a proficient moderator for focus groups, in-depth interviews, and seminar workshop facilitation, I excel at leading participants towards unveiling invaluable perspectives. By doing so, I ensure a deeper understanding of the audience, enabling the creation and delivery of impactful projects.I am a Fellow of Higher Education Academy (FHEA) UK, a member Chartered Management Institute (CMI) and also a member of several research and corporate groups including the Centre for International Business Strategy and Decisions (CIBSD); China-Africa research group; Academy of International Business (AIB); African Academy of Management; European Academy of Management (EURAM); and the British Academy of Management (BAM).