Ulf Dresen

Background

About Ulf Dresen

As the Head of Strategy + Innovation at u+i interact, I help clients build and launch digital business models that are customer-centric, scalable, and sustainable. With over 7 years of experience in digital transformation, I lead the u+i innovation team and the Hamburg office, delivering solutions that span from product discovery to building platforms.I am passionate about enabling and facilitating innovation within organizations, leveraging Objectives and Key Results (OKRs) as a framework to align, measure, and communicate goals and outcomes. I also teach Digital Business Management and Digitalization and Automation at the Fachhochschule des Mittelstandes Bielefeld, sharing my knowledge and insights on how to apply Design Thinking and Agile methods to solve complex problems and create value for customers and stakeholders.