Uli Scherraus

Background

About Uli Scherraus

My steak? Medium rare, please. Prepared, cooked, and served with sustainable, eco-friendly tools—designed and made in our own factories. If you're into high-quality BBQ gear, kitchen tools, houseware products or outdoor gadgets, you're in the right place. Always happy to talk grilling, cooking, baking —or business. I have the privilege of supporting our international leadership team as the European Managing Director at Velong Enterprises—a global leader in BBQ accessories, kitchen tool and housewares manufacturing. We operate five factories across China and Cambodia, and have two joint ventures in India: Shri Krishna Velong and Alltime PTE. We’re proud to partner with businesses of all sizes—from global brands and OEMs to mass retailers and entrepreneurs. Design is our passion. Sustainability is our mission. Manufacturing excellence is our strength. In 2011, I founded a company, where I developed, patented, and launched the first wireless meat thermometer for grilling. This experience deepened my passion for innovation and product development. Before that, I worked as a strategy consultant with companies like Bosch-Siemens, Philips, and Volkswagen, gaining valuable insights into strategic decision-making. My career began in retail, working with leading brands like Müller, Tengelmann, and Edeka, where I developed a strong understanding of market needs and customer focus. Based in the Greater Munich area, Germany.