Ulka Bhide

Background

About Ulka Bhide

A true market researcher at heart, with an intuitive and curious mindset and over 10 years of extensive supplier-side experience in client-facing roles. Domain experience in business to business as well as business to consumer sectors with clients ranging from commercial (roofing, security systems, industrial manufacturing, education etc.) to consumer packed goods including food & beverages, pet foods/nutrition, and personal care. Led custom and syndicated research projects from inception to delivery (brand health, marketing effectiveness, concept/new product development, whitespace exploration, customer experience & satisfaction, to name a few). Well-versed in implementation of analytical tools including consumer decision-tree, MaxDiff, Correspondence maps. Traimed & Mentored coworkers, co-led a research monetization initiative (involving website portal content building) and a knowledge-sharing initiative. Authored a State of the Market research-based article. Strong understanding of client needs, effective communication skills, analytical eye for actionable insights, storytelling & reporting proficiency, PowerPoint, Excel, working knowledge of SPSS, and Q.